The first thing my business consultant (read brother-in-law) asked me, when I told him that I wanted to build a website and put AdSense on it was, Do you want to build a site to help people or to make money? After thinking about it for a while I couldnt imagine why I shouldnt do both. Why not a website that helps people and generates money for me? My consultant looked at me like I had taken one too many falls off my bike, which he knew I road primarily to save on the cost of gas, but he proceeded forward.

Okay, well what will your site be on? He encouraged me to think about the things in which I was an expert. That wasnt too tough.

Ive spent five years helping people in crisis find drug addiction treatment. How about if I help people understand drug addiction treatment. Now he was sure I had taken too many falls, and that they had all been while riding without a helmet. More out of pity than duty, he showed me how to use Overtures bid tool. We put in drug addiction treatment and found that the top bid was for $100.00 www.customtreatmentprograms.com (Advertiser's Max Bid: $100.00). My consultants mouth dropped to the floor. Is that good? I asked. He just shook his head, probably wondering why his sister had ever married such a dope.

I quickly learned that the challenge was going to be content. I could only write so much of it myself, and when he told me that I needed to try and build up to 500 pages - I almost lost interest. He explained about free articles and showed me where to find them, but there was hardly anything related to the subject in the archives. He suggested that I write what I could and consider getting some professional help. Of course, he explained that everything I paid for meant less net profit.

My first attempt at buying articles was a disaster. I found a freelance site and solicited bids. I negotiated $115.00 for ten and thought I was doing great. I paid forty percent up-front figuring that it would help provide motivation for the writer to do my work ahead of others. When the first four articles came in there was something suspicious. I found unique lines in each and googled them, they were all stolen off the net. After spending hours making sure that I could get my money back, I contemplated giving up.

But then I had an idea. Frequently, when I needed to learn something about the latest drug I got it from the government. Thats when the two sweetest words in my vocabulary became public domain. I decided I would collect the best and most important information on drugs and drug addiction and build content rich websites. For a case study of how great this can work check out www.addictionsresources or www.alcoholismresources I have written some of the content, but more than 85% of it is public domain.

Not all of the public domain material turned out to be AdSense worthy. That is, not all of it had content that allowed Google to match appropriate ads and I so some pages were being served public service announcements. Some still are, and looking at the site will help you see what has worked and what hasnt.

Can this strategy work for other high paying key words? Consider these high paying key words and keyword terms: Home loan there are 3,940,000 pages in an advanced Google government search; Asbestos cancer 63,900 pages and mesothelioma 767,000 pages.

Remember its good form to credit your source even when it comes from the public domain. Happy mining.

2005, David Westbrook